Free Resources

Research & Guides for Contractors

Business intelligence reports, growth guides, and industry benchmarks. Always free. No email required to browse.

Research Reports

Business Intelligence Reports

Data-driven research on contractor business performance, market trends, and growth benchmarks. Published quarterly.

Report 28 pages

2026 Contractor Review Benchmarks

Average Google review counts by trade, region, and business size. Includes benchmarks for plumbers, HVAC, electricians, landscapers, and roofers across the US. Data-driven insights on what a healthy review profile looks like.

Report 16 pages

Missed Call Impact Study

How many jobs contractors lose to missed calls, broken down by trade and business size. Based on aggregated data from our partner network. Includes recommendations for reducing missed call impact.

Report 12 pages

Google Business Profile Completeness Index

Score your GBP against industry benchmarks. Covers photos, services, hours, Q&A, posts, and review response rates for home services businesses. Includes sample audit worksheet.

Report 20 pages

Contractor Follow-Up Frequency Study

How often top-performing contractors follow up with leads and past customers. Timing, channels, and conversion rates by trade. Includes benchmarks from contractors in our network.

Practical Guides

Growth Guides

Step-by-step guides for contractors looking to grow their online presence and book more jobs. Updated regularly.

01

Google Business Profile Setup

Complete walkthrough of setting up, optimizing, and maintaining your GBP for maximum visibility in local search.

02

Getting More 5-Star Reviews

Proven strategies for asking customers for reviews, handling feedback, and responding professionally.

03

Missed Call Text-Back Setup

How to set up automatic text responses when you miss a call, including message templates and timing rules.

04

Contractor Website Essentials

What every contractor website needs to convert visitors into booked jobs. Layout, content, and calls to action.

05

Automated Follow-Up Systems

How to stay in touch with past customers and leads without spending hours every week on manual follow-up.

06

Bilingual Marketing Guide

Reaching Spanish-speaking customers in your service area. Website translation, ads, and customer communication.

Industry Data at Your Fingertips

Key benchmarks pulled from our research reports. Share these with your team to see where you stand against industry averages.

47
Avg Google Reviews
4.7★
Top Quartile Rating
62%
Missed Call Rate
3.2x
GBP Impact Factor

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